SMS consent and opt-out
The separate box on forms and the opt-out link in every SMS.
What it is for
Send an SMS only to people who have expressly agreed.
Prerequisites and plan
SMS enabled.
Steps
- Once SMS is enabled, capture forms show an SMS consent box, unticked by default and separate from the email one.
- If the visitor ticks it and gives a valid number, the contact receives the tag
sms-ok. - Each SMS ends with the company name and “Stop” with an opt-out link.
- By clicking the link, the contact lands on “Stop SMS” and clicks “Confirm SMS opt-out”.
Expected result
Only contacts with SMS consent and no opt-out receive SMS campaigns and rules. The contact’s record shows “consent to SMS” or “SMS stopped”.
Tips
- The number is stored in international format.
Common problems
A contact does not receive SMS messages
They did not tick the box, have stopped SMS, or their number is invalid.